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The Royalis long temple haar worn in the lamplit salon

The House

From a single room to a legacy.

A modern jewellery house shaped by trust, purity, craftsmanship, relationships and progress — rooted in a belief that began in 1984.

Since 1984 · The Sunil Jain Legacy

A belief, kept for four decades.

In 1984, Mr. Sunil Jain began with a simple belief — to offer jewellery of exceptional design, with uncompromising purity and honest value. What began in a single room grew, through generations of trust, into a name cherished across Chhattisgarh.

Today, Saheli Aurum carries that legacy forward: more refined, more contemporary, yet deeply rooted in everything that made Saheli what it is.

Saheli JewellersSaheli Aurum

The House Creed

What we hold true.

  • Vision

    Indian craftsmanship, contemporary luxury.

    To shape a modern jewellery house where heritage technique and modern design meet as equals.

  • Mission

    Jewellery worthy of the moment.

    To create jewellery and experiences worthy of life's most meaningful moments.

  • Values

    Five principles, one standard.

    • Trust
    • Purity
    • Craftsmanship
    • Relationships
    • Progress

    Carried from the first showroom into every creation today.

  • Philosophy

    Rooted in heritage. Refined for today.

    We see jewellery as an expression of who you are and what you choose to remember — created to remain timeless.

Awards & Recognition

When excellence becomes a way of life, recognition follows.

  1. 2017–18

    Most Preferred Jewellers of India

    A recognition of trust — among India's preferred jewellery destinations.

  2. 2023

    Bridal Gemstone Jewellery of the Year

    A recognition of craftsmanship in coloured gemstone bridal jewellery.

  3. 2025

    Zee News Conclave — Emerging Chhattisgarh

    A recognition of progress in bridal and wedding jewellery.

Visit Saheli Aurum

Begin your Saheli Aurum story.

Visit us in Raipur, Durg or Utai, or reserve a private appointment.

Book an appointment